COLOR TRENDS AND FORECASTING
ORIGIN OF FORECASTS
Although we are inclined to think of predicting color usage as a more recent venture, forecasting color had its earliest beginnings at the end of WWl. From a commercial standpoint, it started as a way to coordinate color manufacturing through the textile and allied industries, ensuring that products across industries would complement each other. The forecasts afforded manufacturers some lead time for product planning and development so that there was less risky guesswork involved in predicting trends ...
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