The Complete Graphic Designer
Page layout is a general term used to describe the look
and feel of any printed piece of communication that
is designed to solve a visual problem. These solutions
can come in various sizes and shapes. From simple
postcards, one-page pamphlets, and sales sheets to
oversize posters, multipage brochures, and books, it is
a designer’s responsibility to determine and create an
effective visual translation of the client’s message. The
wide-spread availability and popularity of page-layout
software has created an entire industry of nonprofes-
sional desktop publishers who know how to use the
computer programs, and have limited knowledge of
typography and page layout, but do not necessarily
have the talent or eye for good design. The true graphic
designer has a thorough understanding of the ﬁ eld
to determine the most effective design for his client’s
needs, and the experience to educate the client about
the intricacies of page layout and design.
A simple composition with bright
colors, dominant elements, and a
clear message makes this poster
stand out from others.
Design: Greteman Group
This promotional pocket folder for Pitney Bowes uses
blind embossing of mail-related indicia on the outside of
the cover and a unique pocket in front for the brochure.
The brochure itself is very clean and corporate with
strong visual images, bold colors, and simple graphics.
Design: And Partners
Provision-Complete Graphic Designer
CGD p062-083_Text file_.indd 64CGD p062-083_Text file_.indd 64 1/20/09 9:24:17 AM1/20/09 9:24:17 AM