85
“
Even though it requires no extensive school-
ing, design is one of the most perplexing pur-
suits in which to excel. Besides the need for
God-given talent, the designer must contend
with encyclopedic amounts of information,
a seemingly endless stream of opinions, and
the day-to-day problem of fi nding ‘new’ ideas
(popularly called creativity).
”
—Paul Rand, Design Form and Chaos
Design Jobs
Chapter 4: Common
In order to successfully craft effective designs,
the complete graphic designer must possess the
talent, resourcefulness, and fl exibility needed to
continually respond to the ever-changing needs
of his client and industry. With each new tech-
nological advance or method of distributing
information comes the unique challenge of
using those innovations to their best advantage.
TB
Provision-Complete Graphic Designer
CD109-59/4028
1st
proof
CGD p084-111_Text file_.indd 85CGD p084-111_Text file_.indd 85 1/20/09 10:35:50 AM1/20/09 10:35:50 AM
Get The Complete Graphic Designer now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
