The Complete Graphic Designer

The Complete Graphic Designer

90

The creation of sales and marketing collateral for a cli-

ent is one of the most common jobs a graphic designer

is commissioned to do. That being said, they are by no

means easy to design or produce, as specifi cations for

collateral vary from job to job depending on the client,

target audience, and the function of the piece. The one

constant, however, is that the concept behind the de-

sign must always drive the piece and meet the ultimate

goals for the project, such as introducing a new brand

image or showcasing a company’s products or services.

The use of a square, translucent

envelope makes this invitation

stand out from all other mail. Inside

is a turn-wheel piece that users

must interact with in order to reveal

specifi c event information.

Design: Gardner Design

Playing off the idea of a “red eye”

fl ight, Turner Duckworth’s Red Eye

Party invitation resembles a board-

ing pass. A translucent envelope re-

veals the unique format of the piece,

persuading recipients to open it.

Design: Turner Duckworth

Printed

Collateral

TB

Provision-Complete Graphic Designer

CD109-59/4028

1st

proof

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