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The Complete Guide to Film and Digital Production, 3rd Edition by Lorene M. Wales

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22

Marketing and Distribution

Marketing your film and getting distribution is very important for your film. Many filmmakers aspire but never reach an audience because they don’t realize the importance of this part of the process. Getting a handle on this means you start this part of the process early, even before you shoot. Ideally you would have a marketing strategy in place early in production that will dictate how you acquire marketing materials. Getting distribution before you even finish shooting is also ideal. In low-budget land, with inexperience as the obstacle, it’s difficult to get distribution for the theatrical world. Big distributors want stars to attract people to theaters. Occasionally a small film will gain attention at festivals, ...

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