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The Complete Guide to Successful Event Planning, 2nd Edition by Shannon Kilkenny

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Chapter 3

The Anatomy of an Event

Coming together for a common purpose changes how we feel. It creates an environment that envelops the participants and influences them consciously and subconsciously. Even with today’s sophisticated technology, there is no a substitute for the magic that occurs when people get together in one space for a common purpose. Being together in one space allows for teamwork, sharing, learning, fun, and networking that cannot be duplicated any other way. Magic does happen.

The word “event” means an occasion, a gathering of people at a certain place at a certain time for a specific reason. Each occasion may have a unique ...

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