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The Complete Guide to Successful Event Planning, 2nd Edition by Shannon Kilkenny

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Chapter 4

Defining Your Purpose

Being focused from the beginning is essential. This is the time to define what you want to achieve and what your purpose encompasses, and commit your intentions to paper. Do this by defining your goals and objectives, setting your financial goals, identifying your participants, and creating environmental standards and corporate social responsibilities. Begin to envision how the event will look and feel. These decisions and positions form the framework of the event that will be fleshed out right up to the end.

Your “defined purpose” outlines everything that you do from this point forward. All the marketing material, ...

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