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The Complete Guide to Successful Event Planning, 2nd Edition by Shannon Kilkenny

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Chapter 5

The Planning Sessions

We cannot emphasize the importance of the planning sessions enough. These sessions furnish insight in making all of your future decisions with purpose and intention. You will set goals and objectives, begin designing your event, establish roles and responsibilities, identify and understand your target audience, and set dates, times, locations, and themes. This process might be frustrating at times, but if you get it right from the start, you will benefit by enjoying a smooth, well-run event with great results.

The decisions made in this meeting will be created, refined, confirmed, and even transform with time. ...

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