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The Complete Guide to Successful Event Planning, 2nd Edition by Shannon Kilkenny

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Chapter 9

Planning for a Cause

Everything that has been written in this section so far is a form of corporate social responsibility. Being environmentally conscious in everything you plan puts you ahead of the game. Corporate social responsibility (CSR), also known as corporate conscience, corporate citizenship, or corporate social performance, is a voluntary business practice in which the focus is not only on profits, but also on the effect those profits are having on the rest of the world. Companies with this approach embrace responsibility for the impact their company has on the environment, consumers, employees, and communities around them ...

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