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The Complete Guide to Successful Event Planning, 2nd Edition by Shannon Kilkenny

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Chapter 11

Creating Atmosphere

Creating an atmosphere that will keep your participants comfortable, well cared for, secure, and satisfied should be one your top priorities. Customer satisfaction is elevated when participants are getting what they came for and more.

If they came to meet the new board members or sponsors, introduce them and have them mingle with the participants. If they came to learn new techniques, teach them. If they came to have fun, give it to them. Make them comfortable while they are there. When you do this, your participants will walk away from your event fulfilled. When the customer is satisfied, you have a successful ...

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