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The Complete Guide to Successful Event Planning, 2nd Edition by Shannon Kilkenny

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Chapter 13

Marketing and Networking

Getting the word out and carrying your message to your potential guests is essential. Whether your participants are invited, required to attend, or willing to pay to come to your event, they need to know what your event is all about. They need to know when, where, why, how much, and what they should wear. Good marketing and promotion will be the vehicle to carry your message. They allow prospective participants to understand what you are offering, why they need to attend, and what is in it for them. Are you offering something significant and meaningful? You must demonstrate the benefits and value of coming ...

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