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The Complete Guide to Successful Event Planning, 2nd Edition by Shannon Kilkenny

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Chapter 15

Staying on Top of Technology

We are in the beginning stages of the biggest shift in events, meetings, and learning in decades. A whole category of digital essentials is going to change the way we do business. The way you plan, market, produce, and measure your events is changing.

Know What You Need

The first key to technology is being aware of what is available and knowing what you need for your particular event, be it audiovisual equipment or social media. For AV equipment, one extra microphone can change your bottom line. When technology plays a large role in your event, do a survey of the venue before signing any contracts. Meet ...

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