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The Complete Guide to Successful Event Planning, 2nd Edition by Shannon Kilkenny

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Chapter 16

Social Media and Social Networking

Social networking and social media have been the fastest growing innovation to overhaul the events industry in a long time. We are witnessing and participating in a transformation of how we will do business in the future. What began as a few unrelated tools for sharing information quickly evolved into a way of life that has profoundly changed the way that we pay attention to, contribute to, become skilled at, and connect to one another.

Today, social media and networking represent a tremendous opportunity for event-related companies to improve promotion, maintain engagement of clients, reach a larger ...

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