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The Complete Guide to Successful Event Planning, 2nd Edition by Shannon Kilkenny

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Planning Your Beverages

Beverage functions are usually part of a food event. Most include both alcoholic and nonalcoholic beverages. At the least, these would be accompanied by appetizers. Most clients see the beverage function as a way for guests to mingle and socialize at the event before the meal.

For formal/traditional beverage functions, you may want to stick to the tried and tested. For this type of function, most clients prefer a standard drinks menu: red and white wine, a domestic light and regular beer, some soft drink brands, drink mixtures, and at least one brand of each Scotch, gin, vodka, bourbon, rum, tequila and Canadian whiskey. ...

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