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The Complete Guide to Successful Event Planning, 2nd Edition by Shannon Kilkenny

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Planning Session Goal Query – high level

Here are some questions you can ask the participants at the beginning of the planning process to uncover and develop your vision for the event. Create more questions based on your particular and unique event structure and requirements.

  • What is your event’s primary emphasis, the overall vision? Is it education, fun, product release, fundraising, anniversary celebration? Elaborate.
  • Who is the beneficiary? Will this event be for the participants, the organization or other?
  • How important is financial success? Is our main focus profit, benevolence, or public relations?
  • What information will you be sharing ...

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