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The Complete Guide to Successful Event Planning, 2nd Edition by Shannon Kilkenny

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Chapter 1

Introduction

Whenever two or more people are gathered, it is an event. Events and event planning have been happening since the beginning of civilization. One could say that event planning — bringing people together for a specific reason — is the oldest profession in the world. OK, maybe the second oldest!

In every organization, association, institution, or a production company, there are events in the process of being well thought out every day. It is a never-ending cycle. The number of events and the variety of events happening daily is staggering. Millions of people around the world are participating in an organized event right ...

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