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The Complete Handbook of Novel Writing, 3rd Edition by Writer's Digest Writer's Digest Editors

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Chapter Fifty-One

Author Platform 2.0

The Next Steps to Successful Self-Promotion

Jane Friedman

You’ve been through the drill already. You know about establishing your own website, being active on social media, plus networking up and down the food chain. You’ve heard all the advice about building your online and off-line presence—and perhaps you’ve landed a book deal because of your strong platform.

But platform building is a career-long activity. It doesn’t stop once your website goes live, or after you land a book deal. In fact, your continued career growth depends on extending your reach and uncovering new opportunities. So what’s next?

I’ll break it down into three categories:

  1. Optimize your online presence.
  2. Make your relationships matter. ...

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