Chapter 13./img/idiot_great_169_la_13.jpg Just the FAQs

In This Chapter
  • Understanding the law of time
  • Utilizing frequently asked questions
  • Uncovering FAQs and FGRs
  • Answering internal FAQs
  • Realizing the power of FAQs

“Customer Service, how may I help you?”

“Yes, I bought your ABC switch and I can’t figure out where the batteries go in. Can you help me?”

“You know, I heard some other people were having this same problem. Let me find out from my colleagues what the answer is. Do you have about 30 minutes to wait while I get the answer?”

Click!—Dial tone.

It’s a fact that you can substantially reduce your customer service response time if you can collect the data on the questions your customers ...

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