In This Chapter
- Developing your cultural sensitivity
- Learning to appreciate the diversity umbrella
- Recognizing cultural attitudes and values you need to know
- Motivating people from different cultures
Sales manager Ken said to Judy, who was headed for a business trip to the Dominican Republic, “Brush up on your Spanish until you can speak it bien (well). It could really help negotiations if you speak a little Spanish.”
Judy replied, “It’s true that the native Dominican language is Spanish. Maybe you don’t realize that all the business people down there speak English also. If I run into any trouble, I’m sure the company ...