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The Complete Idiot's Guide to Leadership by Andrew J. DuBrin

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Chapter 5

[image]Communicate Like a Leader

In This Chapter
  • Embellishing what you say to add impact
  • Using metaphors and analogies to inspire others
  • Telling a story
  • Sending the message by your body language
  • Projecting power with your linguistic style
  • Using junk words, clichés, and other detractors
  • Being a credible communicator

The CEO of a company that makes interiors for corporate jets was touring its manufacturing site. Stopping by the department that installs seating, he asked the supervisor, Herb, how well his department was meeting its goals. Herb replied:

“Like, I’m not sure. We have lots of goals, you know. Like it’s tough figuring out what you guys really ...

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