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Chapter 18
Spreading the Word Far and Wide
In This Chapter
▶ Refining your KM message
▶ Telling springboard stories
▶ Moving from awareness to commitment to passion for KM
▶ Packing your communications kit
▶ Developing a communications plan
The last thing I’d ever thought I would be is a salesperson. But then I got into the knowledge management business. All of a sudden I needed to sell knowledge management—and sell it to numbers of people.
Selling may not be your cup of tea, either. But there are systematic ways to sell KM on a large scale. You already have some pieces you need: a definition of knowledge management, an elevator speech, and a vision. ...

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