Chapter 20
Developing Measures
In This Chapter
▶ Determining your goals and your audience
▶ Developing an operational definition
▶ Specifying how and what data will be collected
▶ Graphically displaying your measures
▶ Evaluating your measures
I once needed to know what cities were adjacent to a town I planned to visit. I went to one of the travel Web sites to look up a map. At first, I looked at the largest map of the area, which gave me a relatively wide radius. I centered the map on the specific town, and then clicked down another level to zoom in closer. That narrowed the options considerably. I continued to work my way down the available levels ...
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