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The Complete Idiot's Guide to Persuasion by Steve Booth-Butterfield

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Appendix B
Glossary
argument Crucial information of central importance about an object, issue, or person. An argument can be words or images.
attitude A person’s evaluative response (speech, thoughts, actions, and feelings). Attitudes express whether a person likes or dislikes something. Attitudes are not emotions, feelings, or moods but rather “hot” thoughts and memories.
attribution An explanation that assigns causality. Attributions are either internal (the cause is within the person) or external (the cause is outside the person in the situation).
attribution, person Also called the fundamental attribution error. Assigning causality to the actor rather than the situation, because while we usually think others act under their own choice and ...

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