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The Complete Idiot's Guide to Persuasion by Steve Booth-Butterfield

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Chapter 3
The 10 Rules of Effective Persuasion
 
 
In This Chapter
• Following the rules to develop strategy and executive tactics
• Introducing the 10 rules of persuasion
• Enhancing persuasion skills
• Developing a guiding philosophy of persuasion
Most of this book is concerned with specific persuasion plays people can use in the real world, in real time. It shows you the how-to’s of doing different types of persuasion, such as a the Two Step or Thoughtful Persuasion (covered in later chapters). But, which play do you use? How do you size up the situation? What do you look for in the people you wish to change? The answers to questions such as these don’t require skill in delivery of persuasive communication but rather need wisdom, principles, or—as ...

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