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The Complete Idiot's Guide to Persuasion by Steve Booth-Butterfield

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Chapter 5
Obedience and Authority
 
 
In This Chapter
• The relationship between authority and obedience
• Obedience as compliance
• The Milgram Study on pain and learning
• Understanding shallow and deep obedience
One of the most powerful change methods is through authority. Human nature appears to have a built-in element whereby all of us are easily drawn to authority, credibility, and power. And like most things in life, this human nature is both a benefit and a harm. Our ability to organize into groups with a hierarchy, structure, and roles enhances our chances of survival and success—yet a thoughtless obedience response can lead to disaster for us as individuals or in groups.
We need to understand the nature of our obedience response, what makes ...

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