Chapter 12
What You Don’t See Is What You Get
 
 
In This Chapter
• Studying the world of unconscious influence
• Using technology to deploy subliminals
• Nothing different outcomes for thinking and feeling versus behaving
• Finding limitations in effects
People are always looking for a sure thing: a car that gets 50 miles to the gallon, costs less than $10,000, and always has a parking place. Wouldn’t it be great if there was a machine that shot hidden persuasive messages at people as they walked down the street, down a supermarket aisle, or inside a voting booth? Wow—think how simple persuasion would be then. Think of all the money you could make. But … is it really possible?

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