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The Complete Idiot's Guide to Persuasion by Steve Booth-Butterfield

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Chapter 15
Graduation Day
 
 
In This Chapter
• Organizing your persuasion plays in the persuasion toolbox”
• The practical application of persuasion
• Persuasion and human nature
• What path is in your future?
At the end, we consider our lessons learned and find a grand perspective. We’ve mastered a large body of ideas and terminology in the last 14 chapters, and we need a simple scheme to organize them all. Consider the “persuasion toolbox” as that scheme. Then think about the lessons we’ve learned about practical persuasion—actually using it. Finally, realize that persuasion tells us a lot about human nature.

Cue the Band!

Here we are in the stadium wearing those silly hats and gowns and praying that everyone else is wearing clothes under their ...

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