Appendix A
Glossary
alignment A design element that helps bring order to a printed page.
 
anecdote An incident or event that is interesting or amusing.
 
blog A website that features ongoing entries usually related to one topic.
 
blogger Someone who writes a blog.
 
blogging The act of writing a blog.
 
blogosphere The virtual community of all blogs posted on the Internet.
 
brand authenticity Staying true to and consistent with your branding statement.
 
brand equity A phrase that describes the value your brand holds.
 
brand evangelists Deeply committed customers and fans of a brand. They create excellent word of mouth about the brand and its extensions.
 
brand extension The process of launching new products or services based on your core brand. ...

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