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The Complete Idiot's Guide to Branding Yourself by Sherry Beck Paprocki, Ray Paprocki

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Chapter 3
Reaching Your Target Audience
In This Chapter
• Identifying your target audience
• Determining the goals of your target audience
• Keeping your brand relevant by updating your skills
• Strengthening your knowledge about your chosen field
To further examine the position of your brand, consider your target audience and the goals and perceptions of that target audience.
 
A target audience includes the people to whom a brand is focused. If you’re searching for a job, your target audience involves the people who will make the decision to hire you. If you’re starting a business, your target audience will involve your clients or customers.
 
The audience for your personal brand will include the key managers who hire you because they have decided ...

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