Communicating Over the Clutter
In This Chapter
• Keeping your message simple
• Communicating with your target audience
• Designing your unique visual brand
• Crafting your unique verbal brand
As you build your personal brand, getting your message to stand out from among the many other messages out there will be one of your biggest challenges. The advertising industry reports that the average consumer is bombarded with anywhere from 254 to 2,000 commercial messages each day.
Your challenge is to get your message to rise above the clutter. To get it noticed. In this chapter, you will be introduced to techniques that will help your messages stand out from the crowd. Clear, simple, and direct messaging is important, among all communication ...