O'Reilly logo

The Complete Idiot's Guide to Branding Yourself by Sherry Beck Paprocki, Ray Paprocki

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 4
Communicating Over the Clutter
In This Chapter
• Keeping your message simple
• Communicating with your target audience
• Designing your unique visual brand
• Crafting your unique verbal brand
As you build your personal brand, getting your message to stand out from among the many other messages out there will be one of your biggest challenges. The advertising industry reports that the average consumer is bombarded with anywhere from 254 to 2,000 commercial messages each day.
 
Your challenge is to get your message to rise above the clutter. To get it noticed. In this chapter, you will be introduced to techniques that will help your messages stand out from the crowd. Clear, simple, and direct messaging is important, among all communication ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required