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The Complete Idiot's Guide to Branding Yourself by Sherry Beck Paprocki, Ray Paprocki

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Chapter 6
Effective Messaging: Creating Collateral
In This Chapter
• Making your messages meaningful
• Branding your business card
• Creating marketing collateral that accentuates your brand
• Communicating your brand through touch and feel
As the world’s communication methods have multiplied, so have the vast array of possibilities to spread the word about yourself and your brand. Effective messaging means that you are paying close attention to the verbal and visual elements of your personal brand. This chapter will help you carefully examine the types of marketing collateral available to assist you in communicating your brand to your target audience.
 
Marketing collateral varies from basic business cards to billboards and everything in between. ...

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