Chapter 8
The Total Experience: Living Your Brand
In This Chapter
• Making a good first impression
• Knowing your manners
• Interacting in a personal way
• Hosting and sponsoring social events
The previous chapters focused on creating your personal branding story and spreading the word about your brand. Now it’s time to look in the mirror to consider how others see you.
This chapter is all about making a good first impression, whether it’s with a potential client or with a future employer. We discuss the importance of appearances and manners, as well as what your body language conveys. In addition, we give you some tips for how to be the perfect host when you throw parties or sponsor events.

Keeping Up Appearances

Your personal branding story ...

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