Chapter 9
Mainstream Media Still Counts
In This Chapter
• Demystifying the media
• Using print and broadcast media
• Becoming a personal branding media machine
• Preparing for a media interview
The media is a powerful tool to inform people about your brand—unless, of course, the words “found guilty” are linked with your name in a newspaper headline!
Media exposure can be invaluable. Getting your name “out there” creates credibility. It helps separate you from the crowd. One lawyer we know got the case of his life—tracking down the killer of a teenage boy—because the mother of the victim liked how he handled himself on television. It didn’t matter to her that he was actually a zoning attorney, with no experience in criminal law. She insisted that ...

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