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The Complete Idiot's Guide to Branding Yourself by Sherry Beck Paprocki, Ray Paprocki

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Chapter 10
Understanding Public Relations
In This Chapter
• Understanding the goals of good public relations
• Posing for a professional photograph
• Creating a media kit
• PR possibilities via the web
• Creating a public relations plan
As you go about branding yourself, it is helpful to understand the public relations process. Professional PR executives know how to frame a brand message and how to entice the public to adopt that message. Your branding story, which you wrote in Chapter 2, will help you establish your personal public relations needs. The goal of good public relations is to gain exposure in the media—in magazines, newspapers, online websites, radio, and television.
 
Research has shown that nearly half of what appears in the media ...

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