Chapter 11
Branding Yourself Via the Web
In This Chapter
• Promoting your brand on the web
• Designing your personal website
• Making the most of social networking sites
• The pros and cons of branding on the web
Your personal brand can get a big boost from the World Wide Web. And the web’s role in branding will only grow in the coming years. Thanks to the web, people no longer simply sit back and absorb the culture; instead, they create it, shape it, and critique it.
People now collaborate in ways that were unimaginable only a few years ago. They create vast networks, solve complex problems, and exchange ideas with colleagues from around the globe.
To build a personal brand, today it is important that you engage on the web. But simply participating ...

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