Personal 12 Communication in a New Age
In This Chapter
• Using e-mail to promote your brand
• Communicating with your audience via text messaging
• Practicing good communications etiquette
• Choosing the right means of communication for your target market
In the previous few chapters, we talked a lot about branding yourself on the web. In this chapter, we want to drill deeper into the way many people brand themselves online, often without even realizing it. For instance, how you communicate with colleagues and clients via e-mail and instant messaging can have a substantial impact on how people perceive your personal brand.
In addition, this chapter addresses branding yourself via other information-age communications methods—cell phones, ...