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The Complete Idiot's Guide to Branding Yourself by Sherry Beck Paprocki, Ray Paprocki

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Chapter 13
Should You Buy the Mad Ad, Men?
In This Chapter
• Advertising your personal brand
• Creating an advertising plan
• Selecting your advertising vehicles
• Planning your message in advance
People sometimes confuse public relations with paid advertising. As you are now aware, the focus of public relations is to provide the media with information, using tools such as media releases that cost very little to prepare and distribute—unless, of course, you hire public relations professionals to do this work for you.
 
Advertising, on the other hand, always has a price tag. That price tag can vary from less than $100 for a small newspaper ad to millions of dollars for a multimedia advertising campaign.
 
In this chapter, we review the various channels ...

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