Chapter 14
Guerrilla Tactics in a Noisy World
In This Chapter
• Building your brand with guerrilla marketing
• Why guerrilla marketing is more than just outrageous stunts
• Making guerrilla marketing cost-effective
• Avoiding guerrilla marketing mistakes
The practice of getting people’s attention through marketing is not limited to the Nikes and Coca-Colas of the world. Marketing can be an effective branding strategy for small businesses and solo operators. And one of the most effective marketing strategies for individuals is guerrilla marketing. The beauty of guerrilla marketing is that it doesn’t have to cost a lot of money.
In previous chapters, we have written a lot about using different tools—from traditional media to the web and advertising ...

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