Chapter 16
Lessons from Megabrand Personalities
In This Chapter
• Mastering the basic skills of your profession
• Remaining relevant by shifting with trends
• Staying calm under pressure
• Taking risks
Celebrities such as Tiger Woods and Martha Stewart have become famous by building big personal brands. But getting to the top wasn’t easy. Many celebrities have overcome huge obstacles to get where they are today. They were fired from jobs, told they would never succeed, or lost millions of dollars in a business deal gone bad.
In this chapter, we examine how certain superstars have built solid brands and the keys that keep them on top. Our examples range from politicians John McCain and Barack Obama to celebrities such as Katie Couric and Rachael ...

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