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The Complete Idiot's Guide to Branding Yourself by Sherry Beck Paprocki, Ray Paprocki

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Chapter 19
Being Your Own Brand Barista
In This Chapter
• Becoming a brand manager
• Keeping your online presence fresh
• Fixing your online reputation
• Managing your tone
• Maintaining brand discipline during plateaus
You’ve put a lot of work into establishing and developing your personal brand. You have written your branding story and learned how to communicate over the clutter.
 
But your work is not finished. Just like routine maintenance and regular check-ups are essential to keeping your house and car looking good and running smoothly, maintaining your brand is essential.
 
You will need to continue to tweak, perhaps even overhaul, your brand to keep up with the times. Managing your brand is just as important as putting your plan in place. ...

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