Branding in the Future
In This Chapter
• Maintaining brand flexibility
• Identifying the fastest-growing jobs
• Valuing creativity
• Sustaining your brand
As we’ve noted throughout the book, drastic changes taking place throughout the world are making it vital for people to figure out and communicate their value to their clients, colleagues, and supervisors.
In this chapter, we explore ways to prepare for change over the next few years. We discuss the importance of creativity, flexibility, and sustainability in a world that will continue to be reshaped by technological advances. And we touch upon the way social responsibility could impact your personal brand.
Remaining Flexible in a Changing Economy
A major part of life is dealing ...