Do you have a personal brand? If not, you better get one.
Big companies, such as Coca-Cola and Starbucks, place great importance on creating and promoting their brands, and they know how to make billions of dollars by managing them. You can emulate their success on a smaller scale by developing your own brand as your most important asset.
Your brand is all about creating an emotional bond with a target audience. To create an authentic, effective brand, you need to be honest with yourself about who you are, the skills you have, and what you want to accomplish.
We know a guy with a big personal brand. Gordon Gee is the president of Ohio State University, one of the largest public universities in the country. He has a unique personal ...