O'Reilly logo

The Complete Idiot's Guide to Branding Yourself by Sherry Beck Paprocki, Ray Paprocki

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Introduction
Do you have a personal brand? If not, you better get one.
 
Big companies, such as Coca-Cola and Starbucks, place great importance on creating and promoting their brands, and they know how to make billions of dollars by managing them. You can emulate their success on a smaller scale by developing your own brand as your most important asset.
 
Your brand is all about creating an emotional bond with a target audience. To create an authentic, effective brand, you need to be honest with yourself about who you are, the skills you have, and what you want to accomplish.
 
We know a guy with a big personal brand. Gordon Gee is the president of Ohio State University, one of the largest public universities in the country. He has a unique personal ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required