Creating Your Perfect Website
In This Chapter
◆ Naming your site
◆ Doing it yourself or finding a pro
◆ Defining what your site is for
◆ Optimizing its use
◆ Keeping it fresh
Does your business really need a website? Yes. Whether your business is exclusively focused on the Internet (such as online sales) or not, a website is a must for just about every business. It gives you credibility. It provides a place for someone to find you. And it is a vital marketing tool.
In this chapter, you’ll learn to define what you want from your website so you can know what to do next. And next, you’ll learn how to get it done yourself or with the help of a designer. You’ll also learn how to get people to look you up and use your site. And you’ll see how ...