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The Complete Idiot's Guide to Starting a Home-Based Business, 3rd Edition by Barbara Weltman

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Chapter 17
Marketing Magic
In This Chapter
◆ Mastering the marketing process
◆ Making a can’t-fail marketing plan
◆ Promoting yourself on the Internet
◆ Using advertising ideas that work best for a home-based business
You’re in business to sell your product or service to make money. But how do you go about doing this? For many home-based business owners, it’s hard to figure out exactly where to begin. The number-one question I get from students in a class I teach on starting a home-based business is, “Where do I find clients or customers?” Obviously, you need to learn the answer to this question, because without customers, you might as well be doing business on a desert island.
 
To become successful in selling your product or service, you should ...

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