Chapter 6
Day-to-Day Management
In This Chapter
◆ Handling relationships between the family business and customers, employees, investors, and suppliers
◆ The need for reliable information
◆ Monitoring the management experience of the next-generation family members
◆ Using a crisis management plan to handle unexpected management difficulties
Imagine you are a college graduate trying to decide on your first job. You have two offers—one from a family business and one from a nonfamily business. How will you choose between the offers?
The family business seems friendlier, more informal, more caring. The family business offers a lower starting salary but better healthcare benefits than the nonfamily firm. The nonfamily business seems more of a competitive ...

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