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The Complete Idiot's Guide to Starting a Web-Based Business

Book Description

The web-based basics!

Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses.

?The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions

?1.6 million web-based businesses in the U.S., a $175 billion market in 2007

?Online businesses benefiting from increasing number of Internet users, with increased traffic for subscription, advertising, and affiliate program revenue

Table of Contents

  1. Title Page
  2. Copyright Page
  3. Introduction
  4. Part 1 - Getting Started
    1. Chapter 1 - The Basics of Doing Business Online
    2. Chapter 2 - Types of Web-Based Businesses to Start
    3. Chapter 3 - Creating Your Game Plan
  5. Part 2 - Casting Your Line Into the Hot Revenue Streams
    1. Chapter 4 - Join the Information Products Revolution
    2. Chapter 5 - The Goods on Physical Products
    3. Chapter 6 - Making Money with Advertising and Affiliate Programs
  6. Part 3 - Creating a Website That Sells
    1. Chapter 7 - Playing the Domain Game
    2. Chapter 8 - Getting Your Website Planned and Designed
    3. Chapter 9 - Building Your Website Yourself (Or with a Little Help)
    4. Chapter 10 - Writing Persuasive Web Copy
    5. Chapter 11 - Selecting a Web Host and Going Live
  7. Part 4 - Managing Your Web-Based Business
    1. Chapter 12 - Accepting Payments Online
    2. Chapter 13 - Delivering the Goods
    3. Chapter 14 - Tracking Success with Website Analytics
    4. Chapter 15 - The Business of Running an Online Business
  8. Part 5 - Marketing Your Site
    1. Chapter 16 - The Scoop on Traffic Generation and Conversion
    2. Chapter 17 - Getting Found on the Search Engines
    3. Chapter 18 - Spreading the Word with Online Articles and Publicity
    4. Chapter 19 - Advertising Online, Offline, and On Air
    5. Chapter 20 - Other Proven Ways to Market Your Business
  9. Part 6 - Converting Clicks Into Customers
    1. Chapter 21 - Proven Tactics for Boosting Conversion Rates
    2. Chapter 22 - Building Relationships with E-mail
    3. Chapter 23 - Increasing Sales by Working With Affiliates
    4. Chapter 24 - Customer Service with a (Virtual) Smile
  10. Appendix A - Glossary of Online Business Terms
  11. Appendix B - Free (and Almost Free) Online Tools and Resources
  12. Index