Glossary of Online Business Terms
above the fold In online marketing, this refers to the marketing message that someone can readily see without having to scroll down or click to another page. Messages above the fold tend to get the most attention from website visitors and e-mail users.
Adobe Acrobat This is the software program, created by Adobe, that produces PDF files. These files have become the online standard for sharing documents. Most e-books are published in PDF format.
AdWords A program offered by Google to run your ads on their search results pages and participating websites.
affiliate This is a person or company who agrees to promote your website products for a fee or commission. Although some specialize in advertising ...