Chapter 3
Creating Your Game Plan
In This Chapter
• Creating a business plan that really works
• Calculating start-up costs and projected revenues
• Registering your business and making it legal
There’s an old saying: if you fail to plan, you plan to fail. I agree with that philosophy. However, I admit that there have been many times when I, to use another popular expression, shot first and aimed later. Which approach works better? I have a lot of experience with failure, and fortunately with success, too, and I can confidently report that you’ll have a much better chance of getting from A to B if you have good plan.
Your plan should provide you with a basic road map for what you want to achieve: the successful launch of a profitable web-based ...

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