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The Complete Idiot's Guide to Starting a Web-Based Business by Steve Slaunwhite

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Chapter 4
Join the Information Products Revolution
In This Chapter
• The basics of creating and selling information products
• How to select a topic that sells well on the Internet
• Creating information products in a variety of popular formats
With so much free information available online, it may be surprising to you that anyone at all, let alone a decent-sized market, would be willing to pay for it. Yet information products—e-books, courses, audio programs, webinars, teleclasses, special reports—are the hottest-selling items on the Internet.
The reason is that people who are looking for answers don’t want to spend hours sifting through search engine results and websites. They crave the information they need in the format they want, and are ...

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