Chapter 7
Playing the Domain Game
In This Chapter
• How to select the ideal domain name for your web-based business
• The basics of registering and using your domain name
• Options when the domain you want is already owned by another person or company
Think of the most successful web-based businesses you know. Chances are, what come to mind are their domain names. Amazon.com. Ebay. com. iTravel.com. Choosing the right domain name for your business can mean the difference between a successful and profitable site and one that struggles to get noticed and attract visitors. Think about it. Which website are you most likely to remember and go to if you are a woman looking for fun and accurate information on backyard gardening: YouGrowGirl.com or AcmeGardenProducts.com? ...

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